Sportsbet opens market on Jay Z having more than 99 problems

JUST who the hell is “Becky with the good hair?”

That’s the question on every one’s lips after pop goddess Beyonce dropped her new album, Lemonade, complete with lyrics that just might allude to her beau, hip hop mogul Jay-Z, getting up to no good.

And our friends over at Sportsbet.com.au reckons it has the answer, with fashion designer Rachel Roy the almost unbackable $1.05 favourite to be the one she refers to.

On Sunday, soon after the album’s release, Ms Roy apparently tweeted: “Good hair don’t care, but we will take good lighting, for selfies, or self truths, always. live in the light #nodramaqueens.”

She quickly removed it, but not before it was screen grabbed by Beyonce fans – who call themselves the ‘Beyhive’.

They went on the attack and Roy later Tweeted: “I respect love, marriages, families and strength. What shouldn’t be tolerated by anyone, no matter what, is bullying, of any kind.”

It was then another woman’s turn. After being absolutely shredded on social media by the fans, Rita Ora is considered an $11 to be the other woman in Jay Z’s life.

She has squashed those rumours, though.

“I never usually address tabloid gossip but let me be clear, these rumours are false,” Ora Tweeted.

“I have nothing but the utmost respect for Beyonce.”

Beyonce knows know subtlety, with lyrics like this:

“What a wicked way to treat the girl who loves you.”

“You can taste the dishonesty… It’s all over your breath.”

“Tonight I regret the night I put that ring on.”

Irrespective of who it is, the bookie reckons there is a good chance the two stars could split before the end of the year.

They are rated a $6 chance to end their marriage.

“Judging from the odds Jay Z might not be irreplaceable and Beyoncé could find herself as a single lady again in no time,’’ the bookie’s Will Byrne said.

The bookie is also taking bets on what shampoo ‘Becky’ uses, and in a twisted twist, L’Oreal – who Beyoncé is a spokeswoman for – leads the market at $3.50.

Just be careful though. These two are among the savviest business people in the world and they know scandal sells.

At her show in Miami last night, Beyonce closed off with a performance of ‘Halo’ and, of course thanked her “beautiful husband”.

“I want to dedicate this song to my beautiful husband,” she said, “I love you so much.”

Beyonce and Jay Z novelties markets

Will Beyoncé and Jay Z file for divorce this year?

$1.10 No

$6 Yes

Who is Becky with the good hair?

$1.05 Rachel Roy

$11 Rita Ora

$21 Casey Cohen

$21 Rihanna

$21 Claudia Scheelen

$26 Tori Kelly

$26 Mya

$101 Carly Simon

What shampoo does Becky with the good hair use?

$3.50 L’Oreal

$4 TRESemme

$5 Pantene

$9 Dove

$9 Schwarzkopf

$10 Herbal Essences

$11 Garnier

$13 Revlon

$21 Vo5

$26 Clairol

$34 Head & Shoulders

$41 Sunsilk

Odds provided by Sportsbet.com.au