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888 Holdings set to launch 888Africa during 2022

888 Holdings set open 888Africa in 2022

888 Holdings Plc has entered a partnership with five other major industry experts to form a new business venture called 888Africa; this new establishment will run 888 brands in regulated African countries to introduce the online betting experience from 888 in the emerging Africa market.

888 Holdings has invested in the minority stake in 888Africa but has the right to increase and could end up owning the entire 100% of the business in Africa.

With the new partnership, 888Africa will foot the bill for brand licence fees that will give the company access to enter the African market with its operation using the 888 online betting platform. Their content will be provided through a third-party technology platform, with products and events specially designed for local bias within the African market including the likes of Kenya, Zimbabwe & Uganda.

The new venture will be led by Gaming industry experts notable among them are Christopher Coyne, former Marketing Officer and Chief Customer Officer at The Stars Group, Current Chairman of Voxbet Andrew Lee, also on the team is Alex Rutherford former Chief ProductOfficer at Editec Online, Ian Marmion, former Sportbook Trading Director at the Stars Group and Helen Scott-Allen, former CFO of Premier Bet. You can see that the team to lead 888Africa is high standards professional, so expect the best.

With plans and preparations on the ground with licencing, 888Africa plans to launch in four African markets during 2022.

“We are very excited to launch 888Africa with the bright list of industry professionals. The JV will release 888’s world-class online betting and gaming brands to millions of new African customers in the inspiring and fast-moving African online betting market. The plans of this deal allow the Group to invest in a strong business with huge growth reward potentials, with distracting our attention from our main business and key strategic markets” stated Itai Pazner, 888 Holdings CEO.
We are excited to be part of 888Africa’s experience as it grows its plans and increases brand awareness, while also providing potentially important long-term opportunities for the company in the future.

Christopher Coyne, 888Africa CEO, added: “We are happy to begin 888Africa together 888. With our experts of experienced professionals and key knowledge of the African Markets, we hope to build the business towards market-leading locations in the selected regulated market within the continent. Partnering with 888 will give huge access to a world-class brand, as well as a large team of experts to aid our growth plans, further increasing our confidence in our future projections.

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