Pinnacle Solution teams up with blockchain betting firm Azuro

Pinnacle Solution, the B2B technology arm of award-winning sports betting provider Pinnacle, will take advantage of Azuro’s decentralized betting ecosystem while granting the engineering studio access to its sports and esports price feed through a partnership between both parties. The data partnership will see both parties on the cutting edge of technology and a larger market share.

Pinnacle Solution will be providing data engineers working with the Azuro blockchain protocol with its API price feed for sports and eSports. The data provided by Pinnacle will be used to set pricing benchmarks on a global scale and across all sporting events.

The Azuro protocol works on blockchain technology enabled by an open-source code that facilitates direct interaction between independent data and liquidity providers and operators and can be deployed on multiple blockchains. The decentralized betting ecosystem essentially removes the need for bookmakers since it provides a platform where users can bet against one another. All these are achieved through an advanced and intuitive Web 3.0 and Pinnacle Solution will be at the center of it.

Rohini Sardana, BD Director at Pinnacle Solution, said: “We’ve been advancing trading standards in sports betting for over two decades and always have an eye on technologies that will shape the future of our success and the wider industry.

“This partnership with Azuro is a prime example of how blockchain can take our sector forward. We’re excited to integrate our prices into the ecosystem and to deliver a multi-jurisdictional user base of decentralised bettors our world-class prices.”

Speaking on the partnership with Pinnacle Solution, Paruyr Shahbazyan, Azuro Protocol’s Core Contributor, commented: “As the first truly viable decentralised sports betting solution, it’s only right that we want the biggest names in sports betting to connect to Azuro. The partnership with Pinnacle gives us the best feed and prices out there, while keeping betting markets fully transparent, open, and trustless, which gives bettors the peace of mind that no intermediaries are controlling their funds.

“Pinnacle Solution’s data feeds will be a significant boost for the network of front-end operators connected to Azuro, as well as their users, and we can’t wait to kick off the partnership and push blockchain betting further into the mainstream.”

Bookmaker.xyz is among the betting companies that accept sports and esports wagering using blockchain technology. Bookmaker.xyz runs on the Azuro platform also. Blockchain technology will soon become popular in the iGaming industry it will be largely due to the provide anonymity and security for users it provides.

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