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Bet365 signs content deal with Nolimit City

UK-based Bet365, the multinational online sports betting company, has signed a partnership agreement that would grant it access to the gaming content of online casino software developer, Nolimit City. With headquarters in Stockholm, Malta, and India, the casino platform will be joining NetEnt, Red Tiger, Big Time Gaming, and other gaming software developers on the roster of Bet365.

The agreement will see the addition of top-tier, exciting, and engaging content to the gaming vertical of one of the largest sports betting operators in the world, making their product offering even more versatile. For Nolimit City, recently acquired by Evolution Gaming, the agreement would see to its growth and expansion into new markets.

Founded in 2000 by Denise Coates and based in Stoke-on-Trent, Staffordshire, UK, Bet365 has made its mark in the gambling industry with its innovation and expertise. The brand currently employs over 6,000 people and caters to the needs of over 80 million customers located all over the globe. Also known as the pioneer of In-play betting/live betting, Bet365 intends to provide consistent sports products alongside content in the poker, gaming, and casino verticals.

Additionally, the brand streams over 600,000 live sports events every year for different live betting markets. Its reach is global as its services are available in more than 20 different languages. The enrollment of Nolimit City into their portfolio will enhance their brand visibility.

Nolimit City’s Chief Commercial Officer and Managing Director, Malcolm Mizzi, was “left for words” by the successful agreement and sees it as proof of their growth over the years.
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