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Betfred become official betting partner for Cincinnati Bengals

Rams defeat Bengals in 2022 Super Bowl

Cincinnati Bengals and Betfred have both penned a multi-year deal. The new partnership will see Betfred become the official sports betting partner of the NFL super bowl finalist.

Betfred, currently taking wagers in six US states, will add Ohio to the list when the state commences online betting on 1st January, 2023.

Under the terms of the deal, Betfred and the Bengals will engage fans for brand awareness, marketing collaborations, and free-to-play gaming arrangements. This shows how strategic the deal is for both parties.

Bengals Vice President and Chief Marketing Officer, Brian Sells noted that the Bengals will keep pushing for opportunities that will keep fans engaged always.

“The Bengals continue to look for exciting new ways to enhance the fan experience and this partnership will provide additional opportunities to engage with our fans,” he said.

“We look forward to working with Betfred to create fun, fan-focused activations that add to the excitement on gameday.”

Betfred enters the US market with a serious zeal to increase its market reach beyond the United Kingdom where it operates over 1400 betting outlets.

Through its Betfred USA brand, it has operations in six states presently, with Ohio pending approval before the end of the year. The states include Arizona, Colorado, Iowa, Louisiana, Nevada, and Pennsylvania.

Betfred Group Chief Operating Officer, Mark Stebbings remarked that the partnership forms part of their plans to expand into the state.

“This is an exciting opportunity to partner with the Bengals as we continue to expand Betfred across the US and into Ohio with the launch of sports betting in the near future,”

“The Bengals are a premier franchise with a passionate fanbase and a history of innovation that aligns with our brand. We look forward to engaging with fans across the state as we introduce them to unique betting promotions and content throughout the year.”

Betfred is a successful brand in the UK, the brand is also pushing to expand into more European countries, and also into South and North America through strategic partnerships.

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