BetMGM confirmed as NFL sportsbook partner in Canada

United States-based sports betting and iGaming operator BetMGM has inked a multi-year partnership deal to become one of the official sportsbook partners of the National Football League (NFL) in the Canadian market.

The agreement will allow the operator to use the league’s logo and trademarks in Canada, run commercials on NFL-owned digital platforms, and offer exclusive NFL experiences to customers.

Gavin Kemp, Senior Director of Corporate Partnerships for NFL Canada, commented, “We are thrilled to be working with BetMGM in Canada as an Official Sportsbook Partner. BetMGM delivers a unique gaming platform to this emerging market and will enhance the NFL fan experience in Canada in new and innovative ways.”

BetMGM CEO Adam Greenblatt said, “Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season. We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”

The deal comes after BetMGM became one of the first operators to offer online casino gambling and sports betting in Ontario after iGaming became legal there. The company is the second US-based gambling operator to partner with the NFL in Canada ahead of the coming football season, joining FanDuel and Ontario Lottery and Gaming Corporation as the league’s official partners.

Apart from Canada, BetMGM already partners with the NFL in the US.

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