Caesars Sportsbook becomes official partner of Memphis Grizzlies

Caesars Sportsbook will become the official sports betting partner of the NBA Memphis Grizzlies basketball team, per an announcement made by Caesars Entertainment. This is based on a multi-year marketing deal signed by the operator and NBA team.

As part of the deal, the operator will have access to the Grizzlies’ official logo, merchandise and the opportunity to capitalize on the team’s social media presence, web and mobile applications. The operator will also be opening a Caesars Sportsbook Lounge permanently at the main plaza of the FedExForum, home to the Grizzlies.

Furthermore, the deal will grant the operator unique game-day promotion, fixed signage throughout the arena and an anchoring to some of the most popular digital and broadcast programs offered by Grind City Media, the content development arm of the Memphis Grizzlies. This means Caesars Sportsbook will be the presenting partner of some of the most popular shows offered by the studio, such as The Chris Vernon Show, The Odds Couple and others. The operator is also prepared to be the official advertising partner of the GCM Podcast Network.

“The Memphis Grizzlies are an exciting young NBA team, and it’s great to announce this partnership ahead of what should be a special season for the franchise,” noted Chris Holdren, Co-President of Caesars Digital.

“Tennessee is an important state for us, filled with passionate sports fans. We embrace the chance to strengthen our connection in the Memphis area through the legacy of our nearby resort, Horseshoe Tunica. This collaboration allows us to engage more sports fans while bringing them experiences they can’t get anywhere else.”

Speaking for the Memphis Grizzlies, Jason Wexler, Memphis Grizzlies President, said: “We are thrilled to partner with Caesars Sportsbook, one of the biggest names in sports and entertainment.”

“The alignment of Caesars Sportsbook with Grind City Media digital shows, content and features will enhance our continued development and execution of best-in-class content for all sports fans to enjoy.

“We also look forward to the opportunity to welcome our fans to FedExForum to visit the newly rebranded Caesars Lounge to watch their favourite sports programming or for hosting a private event.”
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