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Hard Rock finalizes high-priced Mirage Hotel purchase

Mirage Hotel will become the Las Vegas Hard Rock Hotel

Hard Rock International is now the full owner and operator of The Mirage Hotel, Las Vegas as of Monday, December 19.

The deal was officially closed when the Nevada Gaming Commission approved the acquisition of the casino resort from MGM Resorts International. This was aided by the recommendation of approval it received from Nevada Gaming Control Board earlier this month.

The deal, which started about a year ago, and cost the company about $1.07 billion in cash, has finally been reached as Hard Rock prepares to renovate The Mirage while incorporating it into its brand.

According to a release from the company: HRI purchased the licensing and naming rights for Hard Rock Hotel & Casino Las Vegas in May 2020 and vowed to bring the iconic brand to the Las Vegas Strip when the right opportunity presented itself.”

Presently, the 3,044-room Mirage Hotel will continue to operate business as usual. Room reservations and group bookings will continue to be honoured with no hiccups and guests can attend Cirque Du Soleil’s The Beatles LOVE.

This is in line with the previous statement put out by the Chairman of the company, James Allen, when he categorically stated the company has “no current plans to cease operation of The Mirage and any reporting to the contrary is inaccurate.”

The ongoing renovation of The Mirage Hotel into Hard Rock Hotel and Casino Las Vegas is expected to take a significant amount of time before completion. Apart from generally giving the property a fresh look, the renovation will feature the addition of a guitar-shaped hotel tower close to Las Vegas Boulevard.

“Today, we’d like to officially welcome the 3,500 team members at The Mirage to the 45,000 global Hard Rock family and express our gratitude to the Nevada Gaming Control Board and the Nevada Gaming Commission for approving the gaming license for us to operate The Mirage Hotel & Casino,” Allen said.

“We are excited to create an integrated resort on The Strip that will make this legendary entertainment community proud.”

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