KSA Slaps €400,000 fine on BetEnt for Advertising Breaches
![](https://bettingplanet.com/wp-content/plugins/lazy-load/images/1x1.trans.gif)
By: Omale Godwin
- April 22, 2023
- LikeUnlikeLike
- 512 Views
The Dutch gaming authority, Kansspelautoriteit (KSA), has fined BetEnt, a gambling provider, €400,000 for violating advertising regulations. The KSA stated that the Entain-owned company had targeted young adults between the ages of 18 and 24, which is not allowed in the country.
The regulator initiated an investigation into BetEnt after the broadcast of Kassa, a consumer-oriented TV program that investigates and tests products and services. The program reported that BetEnt, which operates in the Netherlands as BetCity, sent advertising messages to young adults between 18 October 2021 and 24 March 2022.
According to the KSA, this is a serious breach as young adults are a vulnerable target group and that their brains are still developing, making them more susceptible to gambling addiction. Therefore, advertising aimed at this group is prohibited in the country.
Upon further investigation, the regulator discovered that BetEnt had sent messages to young adults in its online gambling customer base on its website, Betcity.nl, between 8 October 2021 and 16 March 2022. Although Entain is the parent company of BetEnt and BetCity, the advertising violations occurred six months before the gambling giant acquired the Dutch firm in June 2021.
KSA Chairman, René Jansen, emphasized the importance of gambling providers respecting the rules intended to protect vulnerable target groups. “The law prohibits gambling providers from targeting young adults with advertising. The Gaming Authority closely monitors this and, with these four sanctions, once again underlines the importance of gambling providers respecting the rules intended to protect vulnerable target groups,” he said.
This is not the first time that BetEnt has been in trouble with regulators. In January 2022, the company was fined €130,000 by the Swedish regulator, Spelinspektionen, for failing to implement adequate measures to prevent money laundering and terrorist financing.
The fine is the latest in a series of penalties imposed on gambling providers by the KSA following investigations initiated by the TV program Kassa. Just recently Bet365‘s Hillside New Media, Malta was issued a similar fine.
The gambling industry has faced increased scrutiny from regulators worldwide, particularly regarding the protection of vulnerable players. Gambling providers are expected to implement measures to prevent underage gambling and to promote responsible gambling.
You may also like
Join the Betting Planet team!
Are you passionate about sports betting? Sports news writers required TODAY!
Experienced preferred but not essential. (All apps considered).
View Careers at Race Media![Betting Planet](https://bettingplanet.com/wp-content/smush-webp/2022/03/bp-white.png.webp)
![Race Media](https://bettingplanet.com/wp-content/smush-webp/2022/03/rm-text.png.webp)
Top Online Casinos
Latest Betting News
- Olympics Day 2 betting picks & predictions | Sunday, July 28
- UFC 304 main card preview, betting picks & predictions | July 28
- Nadal, Djokovic set to clash in Olympics tennis second round
- Dana White ups the stakes ahead of Aspinall vs Blaydes at UFC 304
- Paris Olympics 2024: What’s on today – Preliminary Day 2
- Olympics 2024 Day 1 betting picks & predictions | July 27
- Aspinall v Blaydes UFC 304 picks, odds & predictions | July 28
- Pimblett to fight at UFC 304 despite mental health concerns
- Jannik Sinner withdraws from tennis at Olympic Games
- F1 Belgian Grand Prix 2024 race preview & free betting picks
Casino Guides
- Safest online casino jurisdictions
- How to guides
- How to win at pokies
- How to play online pokies
- PaysafeCard online casino deposits
- MasterCard Online Casinos
- Online Casinos Accepting POLi
- 32Red Casino Review
- All Slots Casino Review
- Boombet Casino review
- Horse racing games at casinos
- Credit card deposits at online casinos
- Films about blackjack
- Live dealer casinos
- How to play live dealer blackjack party
- Online Blackjack
- Top online casinos 2024
- Online casino deposits
- MasterCard Online Casinos
- Online Casinos Accepting POLi
- PaysafeCard online casino deposits
- Online slots
- Playing Pai Gow Poker on the Internet
- Online keno
- Online poker
- Online poker tournament structures
- Real money online roulette 2024
- Online multi-wheel roulette – what is it?
- How to play online scratch cards in 2024
- Sit & Go online poker tournaments
- Skrill e-wallet deposits at online casinos
- Visa online casino deposits
Sports Betting Guides
Casino Games
Deposits & Withdrawals
Football
Basketball
Top Country Betting sites
- Angola
- Antigua and Barbuda
- Armenia
- Australia
- Azerbaijan
- Bahamas
- Barbados
- Belize
- Brazil
- Canada
- Dominican Republic
- Germany
- Ghana
- Grenada
- India
- Indonesia
- Italy
- Kenya
- Malaysia
- Malta
- Ireland
- Netherlands
- New Zealand
- Nigeria
- Norway
- Philippines
- Singapore
- South Africa
- Turkey
- Uganda
- Ukraine
- United Kingdom
- Vietnam
- Zambia
- Zimbabwe