PointsBet takes aim at US market through New Jersey deal

PointsBet is almost set to start operations in the US with a long-term agreement with Meadowlands Racetrack and Tioga Downs for online and mobile sports betting.

The Meadowlands agreement gives the company a foothold in the burgeoning New Jersey gambling market, while the Tioga Downs agreement will do similar in New York, but this is pending legislative authorisation of an online skin.

If approved by the regulatory bodies, PointsBet will launch its innovative sports betting products including their Points Betting platform in the last quarter of this year.

Chairman of Meadowlands and Tioga Downs Jeff Gural said the company was “impressed by the PointsBet team from our first meeting.”

He said Pointsbet “has a creative approach, with their highly differentiated Points Betting product and aggressive go to market plan. I believe they are the ideal complement to our other partners and am confident they will quickly become a meaningful player in the US market.”

The New Jersey market entry is a giant leap for PointsBet, which is the fastest growing racing and sports bookmaker in Australia, in its international penetration pursuit.

PointsBet is well versed in US sports and ready to offer great products across NHL, NBA, MLB and NFL, and declared itself the equal of other betting operators.

The CEO of PointsBet Sam Swanell on his part said the company is “very excited to partner with Jeff Gural and his partners for online sports betting.”

“Mr Gural can see that PointsBet will bring the same energy and innovation that has allowed us to rapidly grow the PointsBet sportsbook business in Australia,” he said.

“Via our advanced back-end and front-end technology, we are confident PointsBet will become the sports betting service of choice for players wanting the most exciting and wide-ranging bet types.

“PointsBet has significant ambitions for the US market and we can’t wait to get started in New Jersey.”