When it comes to horse racing and sports betting, Ladbrokes is one of the biggest bookmakers in Australia. Although the company has been operating since 1886, Ladbrokes.com.au launched in the Australian market in 2013.
The UK-founded bookie is more popular for its horse racing betting service than sports betting, although this has definitely improved in 2025. Regardless, Ladbrokes betting is one of the most popular brands in Australia and is licensed in the Northern Territory.
Utilising the features of Ladbrokes AU is easy, with their mobile apps, that are optimised for both Android and iOs users. For those that still prefer using a computer, Ladbrokes is also available via their impressive website.
The Ladbrokes mobile apps are packed full of features and they sit comfortably among the best betting apps in the Australian market. Ladbrokes.com.au boast two of the most interactive easy-to-navigate mobile apps available. Both apps are available for download via the website, but you can also download the iOs version through the Apple Store.
Our Ladbrokes review will run you through all the important aspects of this Australian sports betting site, including its payment options, sports betting markets offered, an in-depth Ladbrokes racing review, licensing and our strong opinion.
Pros
- Same race and same game multis Ladbrokes Switch
Cons
- Bets are frequently referred to traders
- Website can be very "clunky" at times
Site URL
Established
1902
Regulation (Licences)
- NT Racing Commission
Owner
GVC Holdings
Apps
Deposit Options
- BPAY
- Bank transfer
- Credit Card
- Flexepin
- MasterCard
- POLi
- Paypal
- Visa
- Debit Card
- Ladbrokes Cash In
- Pay ID
Withdrawal Options
- Bank Transfer
- Paypal
- Ladbrokes Card
Accepted Currencies
- AUD
Languages
- English
Customer Service
- Betting Line: 1800 523 276
- Support: 1300 523 276
- Email: [email protected]
Ladbrokes sports betting review
Ladbrokes is now well-known for its sports betting service after originally having a strong focus on horse racing. These days, if it is happening, Ladbrokes will offer odds on the event or game. Ladbrokes, at the time of writing this Ladbrokes.com.au review, had upwards of 150 different sports with odds available on them.
Some of the most prominent Ladbrokes sports betting markets include AFL, NRL, A-league, Super Rugby, various cricket leagues and American sports. This is no surprise given Australians love affair with these sporting codes.
In terms of markets offered on each event, Ladbrokes stacks up well against other big dogs in the market, like bet365. For instance, Ladbrokes.com.au has got over 1000 markets on each indidivual AFL match throughout the season. You can also place same game multis on both NRL and AFL matches – which is a cool innovation that has happened in recent years.
Ladbrokes Australia has spared no expense in providing some of the best features. Punters can make live bets as the sporting events progresses. Also, there is a live stream option where punters can watch the live event of whatever sporting event they wagered on. While this is not the most unique offering, only a few bookies in AU provide this service.
- American football
- eSports
- Soccer
- Basketball
- Baseball
- Golf
- Motorsports
- Tennis
- Boxing
- And more
Ladbrokes horse racing review
It can be argued that no bookmaker in Australia has a better horse racing offering than Ladbrokes. With how the platform is set up, horse racing is the mainstay, while sports betting looks more like an add-on. With Ladbrokes horse racing, you will be sure to get enhanced odds on certain races. It is also worth mentioning that every Australian horse race meeting is covered extensively by Ladbrokes. You will also find events from every Thoroughbred, Harness, and Greyhound race in New Zealand at Ladbrokes.
Thoroughbred racing is the number one racing code in Australia (AU horse racing) and New Zealand (NZ racing). It will be an abomination if the bookie neglects it in their offering. Thoroughbred racing features some of the most popular Group 1 meetings, which is why Ladbrokes not only makes it available but runs promotions to make betting more enticing for punters.
Harness and greyhounds are also important racing codes in Australia that cannot be neglected. While Harness is not as big as the greyhound racing scene, it is still popular in AU and attracts its fair share of wagers. To that effect, some specials and promotions run surrounding this code.
Some of the biggest Group 1 races available on Ladbrokes are:
- Melbourne Cup
- Australian Cup
- Victoria Derby
- Caulfield Cup
- Australian Derby
- Queen Elizabeth Stakes
- Golden Slipper Stakes
- Epsom Handicap
- Australian Oaks
- Turnbull Stakes
- Doncaster Mile
- Stradbroke Handicap
- The Everest
- Emirates Stakes
- Ladbrokes Caulfield Guineas
Saying Ladbrokes is the home of AU horse racing will not be a stretch. The majority of the promotions available on Ladbrokes are centered around these horse racing events. Also, you will find the most betting markets with Ladbrokes.
However, some of the most popular bet types include:
- Win
- Quinella
- Trifecta
- Each way
- Doubles
- Super 6
- And more
Ladbrokes welcome bonus
The Australian government is proactive when it comes to curbing gambling problems. As a result, the National Gambling Framework banned the offering of welcome bonuses to entice Aussies into opening new accounts in 2019. Since then, no betting sites in Australia offer welcome bonuses to new users. Although welcome bonuses are not allowed, other promotions are run on a daily and weekly basis to provide value to customers.
Although we are not is not allowed to promote these offers, they are available to every Ladbrokes user after they are logged in. It is also worth noting that these promotions happen frequently and are available to everyone, and covers both sporting and horse racing events.
Ladbrokes deposit options
Making deposits can be a problem as most bookies feature options that are difficult to access or are not instant. Ladbrokes offers deposit options that make things easy for punters to fund their accounts and get on with betting. Here are some of the deposit options available at Ladbrokes.
- Cash-in – Ladbrokes partnered with news agents across Australia. There are over 100 news agencies in Australia, all of which can facilitate your deposit as quickly as possible.
- Visa/Mastercard – Punters can make deposits using their Visa/Mastercard credit cards. The funds reflect immediately the transaction is completed.
- BPay and Bank Transfers – This is the slowest way to deposit Ladbrokes. Your funds take about two to three days before it reflects in your betting account. Strangely enough, some Punters prefer this option as it gives them enough time to critically analyze their bets.
- PayPal – This is one of the fastest deposit methods available at Ladbrokes. It is also the most preferred because it can also serve as a withdrawal option.
Ladbrokes Australia withdrawals
Ladbrokes does not have a wide range of withdrawal options. However, you can be rest assured that you will be treated to the most innovative and convenient way to withdraw your funds with Ladbrokes. There is the regular bank transfer that will take 24 – 72 hours before your funds will reflect in your account. Also, you have the option of PayPal, which is near-instant.
Ladbrokes has gone above and beyond to provide its users with Ladbrokes Card, which can be used across any ATM or POS outlet. It is innovative and convenient as Punters do not have to worry about third-party platforms or delays in receiving their funds. Note that this method can only be used to withdraw winnings. Any attempt to fund your bet account and withdraw to your Ladbrokes Card without wagering with the funds will be futile
Ladbrokes.com.au licensing & regulation
Ladbrokes.com.au is licensed by the Northern Territory Racing Commission, which is the most well-known and popular regulator in the Australian sports betting industry. Ladbrokes.com.au is also a part of BetStop and takes all of the relevant precautions to keep their customer safe.
There were no current dramas surrounding the company or their license when we last updated our Ladbrokes review in March 2024.
Ladbrokes review conclusion
If you are looking to get the best value when it comes to odds in the sports betting and horse racing market, Ladbrokes is the bookie to visit. With how the platform has developed and with the features available, it is difficult to pinpoint any pitfall of using Ladbrokes. The experienced bookie has gone all out to ensure that Aussies get the best betting experience, and they wager on their favourite sports or horse race. Ladbrokes is a solid 9/10 bookie.
