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Streaming service DAZN to launch UK-based betting service

Dazn has launched its own bookmaker in the UK

DAZN Bet many years of ambition to establish itself in the UK have borne fruits after it made its debut.

It has been agreed that the UK market will be a pilot for the operator’s products. In the meantime, the product will be assessed and improved to enhance interactive experiences for sports enthusiasts.

DAZN Bet has plans to launch in other markets such as Spain and Canada (Top Canadian betting sites).

The operator believes that it has what it takes to offer an exceptional experience that is recreational, friendly, and relevant.

The pilot period is also aimed at helping DAZN Bet gather information about its worldwide subscribers and how they like to interact with its bets and games.

DAZN Bet’s CEO Mark Kemp says that the initial launch in the UK is the beginning of an exciting journey across sports betting and media.

He added that the move would help deliver on commitments to re-energise sports viewing for all fans. In a nutshell, DAZN Bet aims to refresh the typical betting market by offering fans products that suit their needs. DAZN Bet has always wished to join the betting world after developing a vital sports streaming service.

As part of their strategy, the Daznbet began a rigorous recruitment exercise putting Mark Kemp as the CEO and Shane Mclaughlin to oversee the market entry into the UK. The move to launch DAZN Bet into the UK market does help not only the operator but also Pragmatic Play, which is the sportsbook platform provider. Pragmatic Play extended its services from iGaming into sports betting at the beginning of the year.

In concluding remarks, Mark Kemp stated that although the move to enter the UK betting market will be a learning phase, their goal is to give sports fans fabulous recreational sports betting products for DAZN’s global fans community.

Incorporating Gaming and Betting into its commercial operations is a critical plan to ensure DAZN Bet becomes the daily stopping place for sports fans. DAZN is available in more than 200 countries and particularly popular among fight fans.

There has been no notice as to whether DAZN will launch a US betting site at the time of writing.

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