UK Brand Entain extends contract with Light and Wonder till 2030

Leading British gaming brand Entain and Light and wonder |(L&W) has renewed its existing partnership. This partnership first started in 2018, now extended to 2030. This will see both brands working together to change the gaming landscape in the entire United Kingdom market.

Light and Wonder through this new contract extension will provide Entain over 10,000 gaming terminals, this will be spread to global gambling companies through their licenced betting office(LBO) retail outlets such brands including Ladbrokes and Coral.

Andy Hicks, Retail MD UK & Ireland at Entain, said: “Our stores provide an engaging and differentiated experience for our customers. L&W enhances that with the industry’s best gaming machines backed up by a great range of leading games, service infrastructure, and support.”

Entain is on the steady move to bring the best and retain its position to provide the UK gaming population wonderful experience. This is after they renew their position with SIS (Sports Information Services) and Racecourse Media Group (RMG) for the offering of racing content till 2026.

With high-quality gaming content from Light and Wonder, together with releases from its Manchester Studio, Entain will also be provided with technical and daily support. This new partnership seeks to bring interesting and fantastic offers that will keep their customers loyal.

“We are delighted that Entain has chosen to continue our partnership through to 2030,” added Simon Johnson, Senior Vice President & Managing Director, EMEA at L&W.

“Our teams have more than 20 years of history together and we’re excited about supporting Entain through their next phase of growth and innovation. The future is exciting for both Entain and L&W.”

Earlier this year Light and Wonder rebranded from Scientific Games, some of the titles that will be available from Light and Wonder will include Lord of the Rings and 777 High & Mighty.

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