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Bally Bet launches mobile sportsbook in Indiana

Bally Bet

Hoosiers have another mobile sportsbook option following a decision by the Indiana Gaming Commission to approve Bally Bet to launch online sports betting operations in the state.

The operator got the green-light last week after demonstrating that it had complied with all conditions set by the state regulator. The clearance is the final regulatory hurdle for Bally Bet, which received its temporary license from the IGC in late September.

The brand’s Indiana sports betting operations will be tied to Bally’s Evansville Casino, formerly known as Tropicana Evansville. The facility, which sits near the border with Kentucky, changed its name in mid-October after Bally’s Corporation acquired it from Caesars Entertainment in a $140 million deal. The rebranding included the opening of a new Bally’s Sports Bar and Grill retail sportsbook at the casino.

Bally Bet will be Indiana’s 13th online sportsbook when it rolls out.

Bally Bet now in four US betting markets

Indiana is the fourth approved state for the Bally Bet.

The brand first entered the United States’ market in May when it launched both retail and mobile betting in Colorado. The operator’s physical sportsbooks in the Centennial State are located at Golden Gulch, Mardi Gras, and Bally’s Golden Gates casinos in Black Hawk, while its mobile app is available statewide.

The sportsbook’s second market was Iowa, where it went live in late June through a partnership with the Elite Casino Resorts-owned Grand Falls Casino in Larchwood. The brand is also operational in Virginia.

Following the recent approval by the IGC, Bally Bet is preparing to launch in the Hoosier State, joining the likes of DraftKings, FanDuel, BetMGM, and BetRivers in the state’s market. The operator is also among the nine sportsbooks approved to offer mobile betting in New York when the industry takes off next year.

Other states where the brand has market access include New Jersey, Pennsylvania, Illinois, and Nevada.

Indiana sports betting continues to grow

Indiana is one of the strongest US sports betting markets, thanks to a rich sporting heritage and favorable tax rates for operators.

The state launched its regulated industry two years ago after Governor Eric Holcomb signed HB 1015 into law on May 8, 2019. The rollout started with retail sports betting at Indiana’s casinos and racinos on September 1, 2019. Mobile wagering took off on October 3, 2019, with DraftKings and BetRivers taking the first online sports bets in the state. FanDuel Sportsbook joined the duo three weeks later when it launched on October 26, 2019.

Since then, nine more mobile sportsbooks have gone live in Indiana, including Caesars (formerly known as William Hill), BetMGM, TwinSpires, Unibet, theScore Bet, PointsBet, WynnBet, Barstool, and most recently Betway.

The addition of more sportsbook apps in the state’s market has consequently seen Indiana’s monthly handle grow from $91 million in the first month to $463 million in Nov. 2021. Figures from the IGC further show that more than $5.57 billion worth of sports bets have been staked in the jurisdiction since operations began, while the revenue generated by the industry thus far stands at $459.6 million.

The impressive growth is expected to continue in the coming months as more operators launch in the state. Other brands that have expressed interest in offering online sports betting in Indiana include MaximBet, PlayUP, Fubo, and 888’s SI Sportsbook.

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