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bet365 extends partnership with rightlander to strengthen responsible gaming

bet365, the global online gaming operator, has announced an exciting extension of its partnership with Rightlander, a leading supplier of compliance tools for the gambling industry. The renewed agreement signifies bet365’s strong commitment to promoting responsible gaming and adhering to strict regulatory requirements.

Since the inception of their collaboration, Rightlander’s compliance solutions have played a crucial role in assisting bet365 in maintaining ethical advertising standards and navigating the ever-changing landscape of gambling regulations. This extension further cements the integration of Rightlander’s comprehensive compliance solution into bet365’s affiliate program.

bet365 has been proactive in setting up an infrastructure within the company that allows it to promptly update procedures in response to changes in gaming regulations. Rightlander’s offering has significantly strengthened the operator’s ability to remain compliant and follow industry best practices.

“We are excited to renew our contract with Rightlander,” stated a bet365 spokesperson. “Their comprehensive compliance solution has become an integral part of our affiliate program. The extended partnership reinforces our commitment to responsible gambling and our dedication to providing a secure and fair environment for all our customers.”

Nicole Mitton, Head of Customer Success at Rightlander, also expressed enthusiasm about the ongoing partnership, stating, “We’re delighted to extend our relationship with bet365. This renewed agreement is a testament to the effectiveness of our compliance solutions, and we look forward to continuing to help bet365 promote responsible gambling and adhere to regulatory requirements.”

The need for promoting responsible gaming and preventing gambling-related harm to customers has prompted regulators in various countries and jurisdictions to tighten regulations. This rise in regulatory scrutiny poses challenges for global betting operators like bet365, who must navigate different rules across jurisdictions.

In the past, bet365 faced a fine from the Dutch regulator due to a historic breach of advertising rules in 2022. However, their continued partnership with Rightlander underscores their commitment to compliance and responsible gambling practices.

The extended contract between bet365 and Rightlander is expected to further strengthen the operator’s compliance infrastructure and drive innovation in affiliate compliance within the online gambling industry. Both companies see this strategic partnership as an example of industry-leading standards for responsible gambling practices.

With Rightlander’s cutting-edge compliance platform and bet365’s dedication to responsible gaming, the partnership aims to ensure a safe and secure environment for customers while staying at the forefront of regulatory compliance in the ever-evolving online gambling market.

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