Generative adversarial networks (GAN) and FanDuel have signed a long-term deal to service casinos and provide online sports betting in Pennsylvania and West Virginia.

The move is a significant one for both GAN, which develops and supplies online gaming services, and FanDuel — the partnership could be repeated across the entire US as more states adopt legalised sports betting.

GAN and FanDuel already worked together in New Jersey and will now service up to 15 million US residents.

The deal centres around FanDuel using GAN’s software, which allow land-based casinos to offer customers membership programs that will link their online betting activity with real-life bonuses within the casino.

CEO of GAN, Dermot Smurfit, was excited about the development which places his company in a position of great strength to grow throughout the country.

“The contract extension combined with US Patent licensing represents a significant milestone in GAN’s US evolution and reinforces our view that in the heavily regulated US online gambling market, effective and compliant ‘platforms’ are a premium component of the supply chain rather than a commodity,” Smurfit said.

“GAN is therefore very well placed to capitalise on the growth in US online gambling markets in terms of new operator clients, new states and underlying growth momentum.”

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