Google Ads to promote New Jersey sports betting sites
- By: Michael Maguire
- June 16, 2019
- LikeUnlikeLike
- 1769 Views
A revised standards policy will allow New Jersey betting sites to promote their services on Google Ads.
Google announced the update in May, but the changes have only taken effect this month.
“The Google Ads policy on Gambling and games will change in June 2019 to allow state-licensed gambling entities to promote sports betting content in New Jersey, as part of a limited beta,” the tech giant said in a statement.
“After the update, advertisers who wish to promote online sports betting content in New Jersey must submit a gambling certification request through the updated policy page.”
The new rules apply only to gambling on sports, with online casinos and poker rooms stilled prohibited.
In order to use Google Ads, operators must hold a valid gambling licence with the New Jersey Division of Gaming Enforcement (NJDGE) and have websites on the Google network.
The Silicon Valley powerhouse is also working on a consumer protection framework designed to limit the risk of problem gambling.
“With respect to your gambling activities, you will not invite, encourage, nor permit under-21s to gamble and will maintain appropriate age verification systems and procedures,” the update reads.
The move marks a significant change of direction for Google, which has removed thousands of gambling apps and advertisements from the Google Play store in recent years.
The legislative landscape in the United States is now much more liberal towards gambling since the Supreme Court struck down the Professional and Amateur Sports Protection Act 1992 (PASPA) in May last year.
New Jersey led the push for legal sports betting and is now reaping the benefits, with millions of dollars in tax revenue coming in from the state’s licensed sportsbooks.
Google generates around 80 per cent of its considerable income from advertising, so it would be no surprise if the company decided to introduce similar changes in the other 13 US states that have legalised gambling on sporting events.
You may also like
Join the Betting Planet team!
Are you passionate about sports betting? Sports news writers required TODAY!
Experienced preferred but not essential. (All apps considered).
View Careers at Race MediaTop Online Casinos
Latest Betting News
- NZ thrash Pakistan to make Women’s T20 World Cup semi-finals
- Kyrgios eyeing Grand Slam success as comeback looms
- McGregor set to fight Hooker on UFC return in February 2025
- Sinner bolsters No.1 ranking with Shanghai Masters title
- Buffalo Bills @ NY Jets tips, odds & predictions | Week 6 preview
- India break record for highest-ever T20I total against Bangladesh
- Cricket: England complete historic victory over Pakistan
- NFL Sunday betting picks, top props & predictions | Week 6, 2024
- UFC Fight Night main card preview & top picks | Royval v Taira
- Royval v Taira betting picks & odds | UFC Fight Night main event
Casino Guides
- Safest online casino jurisdictions
- How to guides
- How to win at pokies
- How to play online pokies
- PaysafeCard online casino deposits
- MasterCard Online Casinos
- Online Casinos Accepting POLi
- 32Red Casino Review
- All Slots Casino Review
- Boombet Casino review
- Horse racing games at casinos
- Credit card deposits at online casinos
- Films about blackjack
- Live dealer casinos
- How to play live dealer blackjack party
- Online Blackjack
- Top online casinos 2024
- Online casino deposits
- MasterCard Online Casinos
- Online Casinos Accepting POLi
- PaysafeCard online casino deposits
- Online slots
- Playing Pai Gow Poker on the Internet
- Online keno
- Online poker
- Online poker tournament structures
- Real money online roulette 2024
- Online multi-wheel roulette – what is it?
- How to play online scratch cards in 2024
- Sit & Go online poker tournaments
- Skrill e-wallet deposits at online casinos
- Visa online casino deposits
Sports Betting Guides
Casino Games
Deposits & Withdrawals
Football
Basketball
Top Country Betting sites
- Angola
- Antigua and Barbuda
- Armenia
- Australia
- Azerbaijan
- Bahamas
- Barbados
- Belize
- Brazil
- Canada
- Dominican Republic
- Germany
- Ghana
- Grenada
- India
- Indonesia
- Italy
- Kenya
- Malaysia
- Malta
- Ireland
- Netherlands
- New Zealand
- Nigeria
- Norway
- Philippines
- Singapore
- South Africa
- Turkey
- Uganda
- Ukraine
- United Kingdom
- Vietnam
- Zambia
- Zimbabwe