Indian company seeks foothold in African betting hub


KENYA is being eyed by many gambling companies as a potential growth area.
The African nation has the highest youth gambling rates in the region and is largely an untapped market, with many traders wary of entering it because of a high local tax rate.
A huge population, a growing economy and improving internet services has seen an explosion in online wagering are the positives Nazara Technologies decision to take the plunge into the Kenyan market.
The Kenyan government has floated a plan to impose a 20% tax on all gambling winnings and revise the current 35% tax on gambling revenues to 15%.
Indian media outlets reported that Nazara had decided to enter the Kenyan market on Monday. According to the reports, the company has formed a subsidiary called NZWorld Kenya Ltd for its operations in the country.
NZWorld Kenya Ltd has been licensed under the Kenya Betting Control and Licensing Board with Nazara holding a 70% stake and a local partner holds a 30% stake.
The CEO of Nazara, Manish Agarwal said even though real-money online gambling is illegal in India it is big in Africa. He described it as a “a very big market in Africa and is the main reason why we are setting up a new entity in Kenya.”
He said the company settled on Kenya for its expansion because of its attractive market and a “well laid out and clear licensing framework” despite other Kenyan operators not being enamoured by the regime.
With concerns raised by operators, the gambling laws in Kenya are about to undergo critical reviews.
Agarwal noted the company is currently assessing the opportunities in the markets of countries like Ghana, Cameroon, and Nigeria with an eye to further expansion.
Agarwal said the company would introduce existing products including the social prediction sports and fantasy sports apps into the Kenyan market. The real money product would be launched this month ahead of the 2018 FIFA World Cup kick-off.
Join the Betting Planet team!
Are you passionate about sports betting? Tipsters and news writers required TODAY!
Experienced preferred but not essential. (All apps considered).
View Careers at Race Media

Top Online Casinos
Latest Betting News
- UFC Fight Night: Kara-France v Albazi main card betting picks
- North Carolina Bill 346 passes Senate Finance & Rules Committees
- Kara-France v Albazi UFC betting picks – June 3, 2023
- Ivan Toney diagnosed with gambling addiction, football suspension reduced
- Fanatics Sportsbook launches mobile sports betting in Massachusetts
- University of Cincinnati baseball staff fired for sports betting violations
- UK Gambling Commission releases three-year research plan
- English Premier League betting picks & odds | May 28, 2023
- North Carolina takes step towards legal sports betting
- North Carolina lawmakers pushing to legalize video gambling
Casino Guides
- Safest online casino jurisdictions
- How to guides
- How to win at pokies
- How to play online pokies
- PaysafeCard online casino deposits
- MasterCard Online Casinos
- Online Casinos Accepting POLi
- 32Red Casino Review
- All Slots Casino Review
- Boombet Casino review
- Horse racing games at casinos
- Credit card deposits at online casinos
- Films about blackjack
- Live dealer casinos
- How to play live dealer blackjack party
- Online Blackjack
- Top online casinos 2022
- Online casino deposits
- MasterCard Online Casinos
- Online Casinos Accepting POLi
- PaysafeCard online casino deposits
- Online slots
- Playing Pai Gow Poker on the Internet
- Online keno
- Online poker
- Online poker tournament structures
- Real money online roulette 2022
- Online multi-wheel roulette – what is it?
- How to play online scratch cards in 2020
- Sit & Go online poker tournaments
- Skrill e-wallet deposits at online casinos
- Visa online casino deposits
Sports Betting Guides
Casino Games
Deposits & Withdrawals
Football
Basketball
Top Country Betting sites
- Angola
- Antigua and Barbuda
- Armenia
- Australia
- Azerbaijan
- Bahamas
- Barbados
- Belize
- Brazil
- Canada
- Dominican Republic
- Germany
- Ghana
- Grenada
- India
- Indonesia
- Italy
- Kenya
- Malaysia
- Malta
- Ireland
- Netherlands
- New Zealand
- Nigeria
- Norway
- Philippines
- Singapore
- South Africa
- Turkey
- Uganda
- Ukraine
- United Kingdom
- Vietnam
- Zambia
- Zimbabwe