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Kindred Group gambling companies

Kindred GroupKindred Group is the leading online gambling group in Europe, but what exactly do they do and what casino brands is Kindred responsible for? Read on to find out more about the Kindred Group and its leading online gambling companies.

What is the Kindred Group?

Kindred Group is an online gambling organisation which operates a series of online casinos, bingo, poker and sports betting sites across Europe and Australia, while also addressing most global markets. It is one of the biggest gambling companies in the world, with over 16 million customers spread across 100 markets. All casinos and betting sites operated through the Kindred Group are certified and regulated in the European Union through Kindred’s European license, while the company also strives to hold local gambling licenses wherever possible. This is a 100% legitimate gambling company, ensuring customers can trust any online gambling site which runs as part of the Kindred Group.

Which online casinos operate as part of the Kindred Group?

Kindred Group is behind some of the biggest and most reputable online sportsbooks, casinos and games in the online gambling industry, with a strong presence in the European market. Kindred Group is responsible for these leading online gambling brands:

  • 32Red – Online casino and bingo site
  • – Nordic bingo site
  • Bingohuone – Nordic bingo site
  • Bohemia Casino – Czech and Slovakian online casino
  • Casinohuone – Nordic online casino
  • iGame – Online casino site
  • Kolikkopelit – Nordic online casino
  • Maria Casino – Nordic online casino
  • Pokerihuone – Nordic online poker site
  • Stan James Online – Sports betting and horse racing site
  • Storspiller – Swedish and Norwegian high roller online casino
  • Unibet – Online casino, sports betting, bingo and poker
  • Veikkaushuone – Nordic sports betting site

Kindred has more than 1,200,000 active customers across its branded network, with its gambling sites operating in 20 different languages across more than 100 countries.

What does the Kindred Group do?

The Kindred Group has helped pioneer the online gambling industry, leading the way in terms of technological advancements, mobile solutions, new product launches, player safety and responsible gambling practices.

The company’s mission is “To transform gambling to ensure fair play, the best deal and a great experience for our players.” One of Kindred’s main goals is to delight customers by providing them with the most innovative, high quality online gaming products and offering fun, user-friendly and exciting online gambling experiences.

Kindred Group believes the company’s success is built on trust. By acting with integrity and fairness in all facets of its operation, Kindred has established a high level of trust between customers, regulators and the gambling industry overall. The company thrives on innovation and initiative, combining skill and experience to identify new trends and develop tools to enhance customer’s experience.

In the words of Kindred Group CEO Henrik Tjärnström, “We will continue to lead the online gambling industry into the future, working closely with all relevant stakeholders. We will improve, evolve and challenge ourselves as a family of brands – as Kindred spirits.”

Kindred Group’s player safety program

The Kindred Group is responsible for developing award winning proprietary software, the Player Safety Early Detection System (PS-EDS). This exclusive software puts Kindred at the forefront of responsible gambling practices, using a risk based approach that helps detect early signs of problem gambling behaviour. The PS-EDS essentially creates a “digital fingerprint” of customer’s behaviour, allowing Kindred to monitor, support and protect players to create a safe gambling environment.

Kindred has extensive responsible gambling practices in place, including a strict customer verification process, self-exclusion programs, betting/deposit restrictions, product blocking tools, session limits, cooling off periods, fraud prevention measures, and anti-money laundering processes. All its branded casinos and betting sites run in accordance with strict rules and regulations set by the relevant online gambling jurisdictions.

In 2016, Kindred Group took out the award for Operator of the Year and Socially Responsible Operator of the Year at the EGR Operator Awards.

More about the company

Kindred Group originally started out as Unibet, and was founded in 1997 by Anders Ström. What started out as a one-man operation from his London bedroom soon exploded as one of the world’s premiere gambling companies, and by 2004 Unibet was listed on the Nasdaq Stock Exchange. The name was changed in 2016 due to the company’s focus on developing into a multi-brand strategy. The company now has over 16.9 million customers, with more than 1,350 staff members working to ensure the best possible customer experience. Kindred Group operates out of offices in Malta, London, Gibraltar, Stockholm and Sydney.

In the first quarter of 2017, Kindred Group gross winning revenue was 153.4 million GBP. 73% of all its revenue comes from mobile gambling.

To play at our top-rated Kindred Group gambling site, head to where eligible players can claim up to £160 free in matched deposit bonuses. 32Red hosts a large selection of casino games, bingo, live dealer games and poker from leading software developer, Microgaming.

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