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Kindred secures Ontario betting licence ahead of April 4 launch

Kindred Group to sponsor Paris Saint-Germain

The Kindred Group is looking to penetrate the Canadian market this year under its forerunner brand, Unibet, in an attempt to make the brand known in the North American market.

Following in the steps of other operators like 888, PointsBet, and FanDuel, just to mention a few, Kindred Group has qualified for the necessary approvals to go live in Ontario when the province-regulated market starts on April 4.

Experts have marked Ontario – home to over 10 million potential clients – as a money-making state. With that information, Kindred is looking, like its competitors, to grab part of the market share earlier.

“This is an interesting day and an important milestone for Kindred and Unibet,” stated Amanda Brewer – Country Manager Canada, Kindred Group.

“We are happy to have received licence to start in Ontario on the first day of market launch and we looking forward to creating a solid relationship with our clients and associates.”

With the projections that Ontario is positioned to be among the largest markets in North America, this makes it an interesting venture for Kindred Group.

All products and services for Unibet Sportbook and iGaming will be available for clients through on.unibet.ca, and the company’s mobile apps will be accessible to download from the Google Play Store after the official launch of the market on April 4.

Brewer also stated: “What makes Ontario stand out is largely attributed to their multicultural population, matches within for instances rugby, soccer, tennis, cricket, and curling is easily found.

“There won’t be a lack of sports for supporters to bet on when the market finally opens on 4 April. We are excited to bring fans first-class products and services.”

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