Newgioco and Fleetwood Gaming ink landmark deal in Montana

Newgioco has secured exclusive rights to distribute its sports betting and virtual gambling products in Montana.

The company announced this week it had entered into a multi-year partnership with Fleetwood Gaming, one of the state’s leading gambling operators.

The deal gives Newgioco and its ELYS betting platform access to Fleetwood’s extensive gambling network in Montana, where it is expected sports betting will be officially legalised later this year.

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“Since launching our U.S. business expansion plan in October 2018 at G2E in Las Vegas we have been working diligently with strategic partners in the U.S. to grow our pipeline of opportunities, and to initiate our geographic diversification,” said Michele Ciavarella, Newgioco CEO.

“We are delighted to have found a true partner for our initial entry into the rapidly evolving U.S. market.

“Along with our tribal gaming partners, we look forward to working with Fleetwood and its aligned ‘family culture’ and business ethics to bring responsible sports and virtual betting to Montana and its neighboring states.”

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Headquartered in Billings, MT, Fleetwood Gaming is a leading manufacturer of gaming machines and has connections with gambling operators all over the state.

“The remarkable flexibility and incredible expansion capability demonstrated by ELYS’ shop client design fits perfectly within the variety of our Fleetwood product lines and wide distribution range through route operations such as independently owned sports bars, taverns, restaurants and casinos,” said John Denler, Fleetwood Gaming CEO.

“We are very pleased to be working with the committed Newgioco team, and being the first to roll out the ELYS betting platform throughout our retail network in Montana.

“With the unique features of the ELYS shop client backed by an impressive gaming specific BI and risk management engine, I am quite excited about the opportunity of expanding our partnership with Newgioco in Montana and our neighbouring states as the legalizing of sports betting continues to develop state by state.”

Montana is one of four states where existing sports betting laws were grandfathered in when the Professional and Amateur Sports Protection Act was introduced in 1992.

However, MT is yet to explicitly legalise gambling on sports the way Delaware, Nevada, New Jersey and several other states have done.

That situation is tipped to change this year as the state legislature returns to session for the first time since 2017.