Rush Street Interactive expands exisiting partnership with LaLiga

Rush Street Interactive (RSI) scales up its Latin America presence with yet another deal with LaLiga after their initial 2021 partnership in Colombia. The deal is an expansion of the partnership RSI has with LaLiga which would see both parties working together for at least three seasons. The announcement is coming as the Spanish soccer season prepares to officially kick-off.

The deal ensures that RSI’s RushBet Sportsbook is the sole partner of the Spanish soccer league. RushBet will have exclusive rights to intellectual properties for the two divisions– LaLiga Santander and LaLiga Smartbank– such as team names, shields, players’ pictures, and competition logos to build its brand awareness in the continent.

Furthermore, the online sports betting operator will have access to brand ambassadors who are retired players of the league. Customers will have the opportunity to meet these brand ambassadors in meet-and-greets as well as other exclusive events.

As part of the deal, RushBet will be given team merchandise such as jerseys and balls that it can give to its customers during giveaways and brand events. Additionally, RushBet and LaLiga will be co-sponsoring the hospitality packages called “Money Can’t Buy Experiences” which contains all-expense-paid trips with VIP-style treatments to big games such as El Clasico (Real Madrid vs Barcelona). Customers of the sportsbook stand a chance to win these in a contest.

“This new expanded agreement will bring LaLiga even closer to our fans, sharing all the excitement and emotion that LaLiga has to offer,” said Oscar Mayo, Executive Director of LaLiga. “As our fans know we have played with passion for many years, now, we are thrilled to share all the adrenaline of LaLiga with RushBet’s customers in Colombia and other countries.”

General Manager of RSI Colombia, Valentin Birnstein, commenting on the partnership, stated: “LaLiga is one of the most popular leagues across the globe, and we are thrilled to be able to bring our valued customers up close to this important league. We are committed to providing RushBet players with top-tier content and high-quality entertainment and expanding our partnership with LaLiga helps to achieve those objectives.”

The leading online sports betting company continues to look for ways to provide excellent gaming experiences to its customers in South America.
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