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Soaring Eagle Casino & Resort signs software partnership with QCI

Soaring Eagle Casino and Resort, located in Mt Pleasant, Michigan, has teamed up with Quick Custom Intelligence (QCI) to acquire its Unified Gaming Platform software and has begun installing it in the casino. The operator announced this in a joint release by both parties.

With Unified Gaming Platform software, the operator now has easy access to marketing, player development, and casino operations data that is all in one place. This will enable the operator to make informed decisions for the growth of the establishment.

The Soaring Eagle Casino and Resort is a sprawling establishment located in the heart of the Midwest owned and operated by the Saginaw Chippewa Indian tribe. The casino resort boasts of 516 luxurious hotel rooms, a full-service spa and salon, an indoor pool and an outdoor jacuzzi. The gaming floor contains 3,000 slot machines, more than 70 table games, a brand new poker room, a sportsbook, an online casino and a VIP lounge, amongst many other attractions. The casino resort caters to thousands of guests and so the need to improve its performance through carefully analysed data.

“The team at Soaring Eagle Casino & Resort is very excited to begin using the QCI Platform. We did an extensive vetting of business analytic tools and found their AI and technology to be leading-edge. Leveraging QCI’s platform allows our team to quickly identify revenue opportunities, execute and evaluate campaigns and elevate our player development efforts. To top it all off, their Robotic Process Automation will save us time and money each month accurately loading our marketing offers,” commented Melinda Coffin, Chief Executive Officer of Soaring Eagle Casino & Resort.

Dr. Ralph Thomas, CEO of QCI, stated that “Soaring Eagle Casino & Resort’s decision to select our QCI Platform shows the importance of continually developing products that truly fit our customers’ needs. We see our business partnership with Soaring Eagle, a premier operator in the Michigan market, as a strategic business relationship. With over 85 casino resorts in North America and over 4,000 sites worldwide utilizing QCI’s Unified Gaming Platform, we are confident our proven product will continue to meet the growing needs of Soaring Eagle Casino & Resort.”

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