Kindred Group, who own the bookmaker brand Unibet; have today announced the launch of their third US licensed sportsbook with the Unibet branding now operating in Indiana.
The Indiana launch represents the third US state the brand now operates in in the United States sports betting markets, after successful launches in the New Jersey sports betting market and in the Pennsylvania bookmaking and online casino markets.
Kindred Group announced its expansion into the Indiana sports betting market with the launch of its sports betting brand Unibet through a multi-state agreement with Caesars Entertainment.
The agreement allows Kindred to gain access to sports betting fans in Indiana. This is Kindred’s third state in the US, after successfully launching an online casino and sportsbook in New Jersey and an online casino in Pennsylvania.
“After two very successful launches of the Unibet brand in the US, we are now excited to move forward with our agreement with Caesars Entertainment. We look forward to introducing customers in Indiana to Unibet’s first-class online sportsbook to enjoy the great experience in a safe and secure environment. To be able to launch our product just in time for the NHL and NBA season restart is very exciting. Indiana also represents Kindred’s first step into the Midwest, and we are expecting other states in the region to follow shortly,” says Manuel Stan, SVP Kindred US.
“We look forward to Unibet’s success in Indiana and the incremental revenue stream it will provide our sportsbook business,” says Christian Stuart, Head of Caesars Sports and Online Gaming. “Unibet’s launch comes at an exciting time for fans with the return of professional sports.”
“This announcement follows our Group strategy, establishing a presence in what will most likely become the world’s largest gambling market. We merge a local focus with global expertise wherever we operate,” concludes Stan
Kindred will use Pala Interactive’s online gaming platform in Indiana and will continue to use Kambi’s sports betting platform.
