Circa Sports expands to Iowa with Wild Rose Casino partnership

Circa Sports is now live in Iowa.

The Las Vegas-based sportsbook launched in the competitive Iowa sports betting market last week, marking the 15th mobile wagering app for the state.

The operator gained entry to the Hawkeye State’s regulated industry via a market access agreement with Wild Rose Entertainment, which was signed off by the Iowa Racing and Gaming Commission in April. Circa is the third sportsbook brand to partner with Wild Rose for sports betting in Iowa, after DraftKings and RSI’s BetRivers.

The book is tied to Wild Rose Casino & Resort in Jefferson.

Circa Sports ‘thrilled’ to move into Midwest market

Iowa is the third state for Circa Sports and the first in the Midwest region, and the operator couldn’t be more excited to increase its footprint in the regulated United States gambling market.

Commenting on the Iowa debut, the Circa CEO Derek Stevens said that his company is thrilled to expand its presence in the country, and went on to thank Wild Rose and the state regulator for working together to make the launch possible.

“We are thrilled to expand Circa Sports to Iowa and the Midwest. Iowa marks the third state of operation for our mobile app, and we’ve appreciated the collaboration with Wild Rose and Iowa Racing & Gaming Commission on bringing this launch to fruition,” said Stevens.

The brand first launched in Nevada on June 1, 2019, and it is live at five retail locations in the state including Golden Gate Hotel & Casino, The Pass Casino in Henderson, and Circa Resort & Casino in Las Vegas. The latter claims the bragging rights for being the biggest and most impressive retail sportsbook in Nevada.

The operator also has a mobile betting app that Nevada gamblers can use to place bets from any location in the state.

Outside of the Silver State, Circa Sports has an online presence in Colorado since its successful launch in the state in July last year. The brand partners with Century Casinos Inc for its operations in the Centennial State.

Iowa betting industry continues to grow

The launch of Circa Sports in Iowa this week brings the total number of sports betting brands in the state to 15.

Iowans welcomed the 13th and 14th online brands last month, following the rollout of Kindred’s Unibet App and Fubo Sportsbook.

Unibet made its debut in Iowa on September 1 via a partnership with Harrah’s Hotel & Casino in Council Bluffs, which is owned by Caesars Entertainment. The Fubo Sportsbook joined the state’s regulated market three weeks later through a licensing agreement deal with Casino Queen in Marquette.

The regulated Iowa sports betting industry took off on August 15, 2019, and it has since grown to become one of the biggest and most competitive in the country. All of the state’s 19 casinos are approved by the IRGC to offer retail wagering, and each facility is also allowed to partner with two online operators for mobile wagering.

The mobile sportsbook options available to Iowa bettors include William Hill, which rebranded to Caesars in August, DraftKings, FanDuel, PointsBet, Betfred, theScore Bet, BetMGM, BetRivers, Bally Bet, Elite Sportsbook, Hard Rock, Q Sportsbook, Unibet, Fubo, and now, Circa Sports.