Betfred has linked up with its long-time partner OpenBet in a deal that focuses on digital retail and sportsbook technology solutions for the UK-based bookmaker’s operations in Larchwood, Iowa.
Betfred, OpenBet expand partnership to Iowa sportsbook
Betfred has linked up with its long-time partner OpenBet in a bid to amp up the UK-based bookmaker’s operations in Larchwood, Iowa.
Following the announcement of the partnership, OpenBet will deploy its digital and retail technology solutions in the Betfred Sportsbook outlet at the Grand Falls Casino & Golf Resort.
Betfred Sports COO Bryan Bennett commented on the new partnership, stating, “OpenBet’s products and technology perform consistently across our existing locations, so naturally we entrust the company to power our offering in Iowa. We first launched in Iowa in 2020, and we look forward to working with OpenBet to continue building on that success.”
The partnership will allow Betfred customers to bet on their favourite games across all platforms. The betting experience will be enhanced by the inclusion of OpenBet’s digital gambling tools, which will provide customers with a variety of wagering options such as parlays, in-game bets, teasers, futures, and player props.
OpenBet’s Chief Commercial Officer, Cathryn Lai, couldn’t hold her excitement about the Iowa sports betting deal.
“We are delighted to once again be partnering with Betfred Sports, with our previous launches in Arizona, Colorado, Louisiana and Pennsylvania generating huge success,” she said.
“This deal is once again testament to our outstanding modular portfolio which is able to consistently meet the demands of the market, earning an accomplished reputation throughout the industry.
“Betfred Sports remains a valued partner of ours and we look forward to providing yet more exciting and responsible experiences for its players.”
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