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Top online bookmakers 2024

The top online bookmakers vary depending on where you are located and what gambling laws are active in the jurisdiction. The best online bookmakers have a high level of regulation, offer free bet bonus offers and promotions, have convenient deposit methods and respond quickly to customer service queries. Our best bookmaker sites guide will teach you how to register, find your the top betting sites for your location and run you through what to expect once you are a member at an online bookmaker. The top online bookmakers for April, 2024 include:

United States Best online bookmakers 2024

Best online bookmakers 2024

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Best online bookmakers

The best online bookmakers will be regulated by one of the many countries that offer sports betting, with these websites, in most cases, offering their services to the country they are regulated in. Where this gets murky, is when online bookmakers are licensed in one place, but accept customers from many countries.

Basically, whether you are able to sign up and bet at a certain bookie, will come down to what laws you are living under. For instance, Australia has many regulated betting sites and people in this location can wager via these websites. These same bookies, as a general statement, also accept customers from New Zealand, despite not having a license to operate here. This is because online bookmakers are not truly addressed in New Zealand laws, meaning residents are free to wager with offshore betting sites. This same scenario, particularly with Malta Gaming Authority and United Kingdom Gambling Commission bookmakers is repeated all over the world.

The top online bookmakers have got many great perks that players can take advantage of. The best bookmakers have got free bets available, with these coming during the sign up process, and even to existing customers. Bookmaker free bets and bonuses come in many different forms, including both no deposit offers and matched deposits. Each individual online bookmakers will have their own sign up bonuses and offers available.

Bookmaker promotions are also a big part of attracting new and retaining existing customers. Bookie promotions include things like cash back on accumulators or certain outcomes, boosted odds on certain teams or runners, free spins in the casino if this type of gambling is available to you, or many others. Again, what an online bookmaker has available is determined by each individual brand.

Top bookmakers list:




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There are many great online bookmakers globally and has reviewed many of them. In this section of bookmaker guide we will give you a short review and links to further information about each brand.


One of the most well-known online bookmakers is the privately owned bet365, which is a UK-licensed and highly respected brand. bet365 has got markets on pretty much any sport you can think of, including extensive football betting, with all of the major competitions and internationals covered. bet365 has also got bookie apps for Android and iOS smartphones and tablets. bet365 review.


Betway has gained a huge foothold in many countries around the globe, and with licenses in Malta and the United Kingdom, they are a great option for many punters. Betway’s website and apps are both first-rate and you will have no trouble navigating to the various sections – including sports betting, casino and esports. Betway’s free bet offers and promotions are also worth checking out. betway review.

William Hill

William Hill has been a fixture in sports betting for many years, with this online bookmaker providing a strong and safe wagering experience. William Hill offers sports betting, casino play and poker, which means you won’t have far to travel to take part in most forms of gambling. William Hill operates as a bookmaker in places like the UK, Ireland, many European countries and even New Zealand. Hills free bet welcome offer sits comfortably among our top bookmaker welcome bonuses. William Hill review. is a popular online bookmaker that has got a license in the United Kingdom. Sportingbet has got a huge selection of sports and racing markets, with a clear focus on the thoroughbreds. Sportingbet also operates on various other URLs in other countries, although we, on this page, are talking specifically about the .com brand. Sportingbet has got betting apps available for the main operating systems and does have some great bookie promotions. Sportingbet review.


BWIN has got over 20 million customers globally, while they also boast licenses from both the United Kingdom Gambling Commission and the Gibraltar Gambling Commissioner. BWIN gives new customers in the UK a £20 backup bet, which basically gives you insurance on your first wager. BWIN is accessible via computer and their outstanding betting apps, which are available on Android and iOS. BWIN is definitely one of the top online bookmakers that we promote. BWIN review.

Top online bookmaker apps




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Online bookmaker apps are available in most cases for Android and iOS smartphones, with these the two prominent operating systems that cater to betting. Huawei, the Chinese rival to Apple, users have got a few betting apps that are available to them.

Bookmaker apps, for those unfamiliar, are small software downloads for your smartphone, that allow you to access sports betting on your smartphone. Online bookmaker apps have got features that mobile betting sites do not have, including much faster loading, dynamic odds and a much smoother navigating experience.

The best bookmaker apps for Android smartphones can be downloaded either directly from a betting operator, or via the Google Play store. Which method of downloading an Android bookmaker app you use will depend on what the laws are in your location. For example, if you don’t have legal sports betting, but it’s not outright banned, you are likely to have to download an Android bookmaker app directly from the operator. However, using the UK as an example, if sports betting is legal you will find betting apps in the Google Play store.

iOS bookmaker apps can only be found in countries with regulated gambling. This is because Apple approves all apps that appear and they choose to only show gambling apps, in countries with laws surrounding them. If you are looking to be at a bookmaker on your iOS smartphone, but don’t have regulated options, we recommend using mobile betting sites, which provide a very similar experience.

Freebets at online bookmakers

United States Bookmaker freebet offers

Bookmaker freebet offers

#1 Bovada

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Free bets at bookmakers serve as enticing incentives for both seasoned bettors and newcomers alike. These offers, often presented as promotional deals, provide an opportunity to wager without risking personal funds. Typically, bookmakers grant free bets upon registration, deposit, or participation in specific events. These bonuses vary in value and terms, ranging from modest amounts to substantial sums, depending on the platform and promotion.

For punters, free bets offer a risk-free chance to explore diverse betting markets, experiment with different strategies, and potentially amplify winnings. Whether it’s testing a new betting approach or trying out unfamiliar sports, these complimentary wagers empower individuals to broaden their horizons without financial apprehension.

However, it’s imperative for bettors to exercise prudence and discernment when using free bets at bookmakers. Understanding the terms and conditions attached to these offers is crucial to maximize their benefits effectively.

The best freebet offers at online bookmakers again will be determined by your location. The United Kingdom has a very developed regulated online bookmaker scene, and almost all betting sites will have free bets available. Other countries bookmaker laws have stamped out free bets for new account entirely, with this including Australia, which has a love affair with sports betting.

The table on this page will run you through the top free bet offers available in your jurisdiction. Often, there will be flash free bets offers that pop up on bookies websites. If you want to see what is available at each online bookmaker currently, follow the links on this page and navigate to the promotions or bonuses tab.

Bonus bets at online bookies

Bonus bets are also a very popular form of free bet that can be a good way to enhance your online bookmaker experience. Bonus bets come in many different forms, with it at the discretion of the bookmaker, as to what they offer you.

Bonus bets are essentially a sweeping term for any bonus credited to your account. You can acquire these via sign up bonuses, cash back offers, free spins and many other ways.

The best bookmaker bonus bets that we promote have got lenient wagering requirements. This is why you will often see better bonus bet offers out there on face value. However if you dig a little deeper into these bookmaker bonus bets, you will find that the wagering requirements are in favour of the wagering company.

As an example of what is out there in terms of bonus bets, one of our favourite betting sites offers existing customers their cash back up to 50 units of your currency if one leg of their accumulator, or parlay fails to hit.

What sports can I bet on at online bookmakers?

Online bookmakers have got a plethora of different sports betting markets available, with both future outright markets and match day odds for all professional sports.

Some of the most popular sports betting options at online bookmakers include American sports like the NBA, NFL and NHL, while football is also a huge factor.

Online bookmakers that target one country, for example Australia, will also cover the domestic sports to a level not seen by offshore operators. For instance, popular bookie has got upwards of 1500 different markets on each AFL game, while at a glimpse a UK bookie has under 20 different markets on the same game.

Some of most popular sports available to wager on at online bookmakers include:

Deposits & withdrawals at online bookmaker sites

Funding online bookmaker accounts is one of the most complicated parts, and will often determine whether you will end up using your new account. Deposit options at online bookmakers include common, and easy to use, methods like credit and debit cards, Paypal and other web wallets, payments processors and even cash payments.

Bookmaker deposit options will vary and usually, if you are somewhere with regulated bookmakers, you will see familiar options. Online bookmakers in Kenya, for instance, will have a local SMS payment type that is popular, called m-Pesa. Other locations like the united Kingdom will have Paypal, Visa, Mastercard and many other common types of payment processing.

Usually deposits to online bookmaker are instant, however some methods, like bank transfers can take longer, if not using a modern technology like OSKO. You can find more information about bookmaker payment times in our reviews or on each brands websites.

Minimum and maximum deposit limits vary at each online bookie and often vary depending on location. For instance, punters in wealthy countries, will be permitted to deposit more, than punters in other places. has procured many different articles on bookmaker payments, which you can navigate to via the following links.

Bookmaker payment guides list

Currencies supported at bookmaker sites

Online bookmakers support many different currencies, with the most common being US Dollars, Euros and the Stirling. However, if you are in a country with legal online bookmakers, you will find that you can wager at betting sites with your currency.

Online bookmaker withdrawals

Withdrawing money from online bookmakers can be done via many different means, including transferring back to the card you deposit with. Other bookmakers will send out a bank transfer after you make a request, allow you to transfer any real money to a web wallet, or even give you your cash in crypto, including bitcoin.

Withdrawal times can vary depending on who is sending your money. Generally crytpo and web wallets are the quickest methods to withdraw from online bookmakers, although this can still take 24 hours. Read our bookmaker reviews to find out more about each brands withdrawal times.

Online bookmaker customer service

BettingPlanet tip: If a bookmaker does not have responsive customer service, don’t bet there!

Most don’t consider it, but customer service is one of the most important things at online bookmakers. Imagine the frustration of winning big and having trouble cashing out, but you can’t reach the customer service department. This is why all of the online bookmakers that we promote on BettingPlanet have got strong customer support departments.

Generally, customer service at betting sites can be reached via several means: live chat, telephone, email and even social media in some cases. You can see what customer service each bookmaker has in our extensive reviews of each brand.

Online bookmaker laws

Given the global nature of online bookmakers, it’s almost impossible to give you a succinct answer on the laws surrounding sports betting. Online bookmaker laws vary, depending on your location, with these set by the governments of each country.

As a general statement, much of the West has got regulated sports betting, while other countries either don’t address wagering. meaning you can legally wager with offshore betting sites.

Each country will also put their own legislation in place surrounding online bookmakers, which will address things like advertising, incentives and their obligations to customers.

Online bookmakers are also required, in almost all cases, to pay taxes on their earnings, while many also cough up to be members of industry bodies, which is another good indicator they are above board.

International online bookmakers has got reviews of many of the top international online bookmakers, with these suiting punters from many different countries. Our online betting guides for each country are a good place to start, to learn more about online betting and bookmakers where you are.

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