The PGA Tour has opened the door for players to endorse gambling companies during events.
PGA Tour loosens regulations for gambling sponsorship
The PGA Tour has relaxed its rules for gambling sponsorship in a bid to keep pace with rival sporting leagues in the United States.
Gaming companies can now be considered for Official Marketing Partner (OMP) agreements on both the PGA Tour and the LPGA Tour, as well as the second-tier Web.com Tour and feeder circuits in Canada, China and Latin America.
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The revised regulations also pave the way for players to wear endorsements from gambling brands during official events.
The changes only cater to well-known casinos and fantasy sports operators, however, with companies that focus primarily on sports betting still on the outer.
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That means although players can now sport logos from the likes of DraftKings and MGM Resorts, they cannot endorse wagering-oriented brands such as Bet365.
“We felt it was time to look at our policies, given the public perception around gaming, and to update those policies to be consistent with public sentiment,” said Andy Levinson, Senior Vice President of the PGA Tour.
“Sponsorship relationships with casinos and daily fantasy sports companies will generally be permitted.
“Any relationship must promote responsible gaming and be consistent with the Tour’s integrity efforts.”
The PGA Tour is also looking to loosen its rules on alcohol sponsorship by allowing players to wear branding for distilled spirits.
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