Tom Brady signs lucrative deal with Fox – but is it a good fit?

Star quarterback Tom Brady has announced he is signing a deal with Fox to be their lead NFL analyst when he retires. It’s interesting he signed before his retirement, but makes sense given how coveted his analysis will be. The deal is reported to be 10 years long and will make Brady $375 million over that span. Not too bad.

It is the largest deal in the history of announcing, and it’s assumed Brady will be calling all of Fox’s big NFL games. Brady turns 45 in August, and it looks like this will be his last year as a player. However, with the announcement of this deal, he will not be leaving the game for good.

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This comes on the heels of Fox losing both Joe Buck and Troy Aikman to ESPN, where they will be announcing the Monday Night Football games in this coming season. Fox needed to make a splash, and they sure did.

Brady’s talents on the field are unquestioned. He is the best football player of all time. Off the field in recent years, he has tried to build up his social media and has done a good job branding himself. Whether that is truly him or it’s his PR team remains to be seen, but his insight will be invaluable to Fox and those that decide to watch the games he is announcing.

Brady definitely has the charisma to do the job, but he hasn’t really done anything like it. He’s made documentaries, but nothing like this upcoming venture. It feels like a risk from Fox, but betting on Brady has yet to hurt anyone who has backed him. Brady will be another QB in a booth, and this move echoes what CBS have done with Tony Romo. The former Cowboy has been well received by NFL fans, and Fox are hoping for a similar response for Brady’s analysis.

Overall, this is most likely a smart move from Fox. There’s no doubt Brady would have been a coveted asset to any network, and while it’s a ton of money, Brady is one of the most recognizable people in the world. Fox came in early and got their guy. Brady’s unproven in the booth and could be a flop, but based on name recognition alone, this deal will probably be worth it. Regardless of what happens, it’s an interesting wrinkle in the world of sports broadcasting and could be one that pays big dividends for Fox.

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